Focus your offer and message in one week!

Course: Videos + Worksheets + Mentoring

“It’s so frustrating that prospects don’t understand what we do.” Sounds like you? Use this course to help focus your offer and message, so prospects understand why they should buy what you're selling. Watch the videos, do the worksheets and clarify your message, and start closing more deals.

Click here so clients finally understand why to buy what you're selling!

Get started right away!

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Learn the 3 pillars of a focused offer and message

A simple blueprint: 8 videos, 9 worksheets, 3 mentoring sessions

  • 1. Value Proposition

    Explain in a single sentence what problem you solve, for whom, and why you're better than your competition.

  • 2. Product Offering

    Develop packages & pricing options prospects can choose from and say “yes” to easily.

  • 3. Messaging & Tools

    Apply customer-first messaging to sales materials, so prospects engage and want to learn more.

These startups have already fixed their focus

Apply this unique approach to clarify your offer and message & close more deals

Why B2B tech founders love 'Fix Your Focus'

A ready-to-use blueprint that delivers results

“You can’t create your value proposition just by saying it. You have to break it down into steps and build it back up from there. I give this process a 10 out 10.”

CEO, Ruby Logic (Action Audit)

Aleksander Niemczyk

“A very powerful tool to communicate your product and focus your own thoughts.”

Founder & CEO, CampMap

Simon Neal

“This process follows a simple, clear structure that leads you to create one offer and message that explains what you do, why it's beneficial and for whom. The fact that something can be formulated so simply is a huge value!”

CEO & Co-Founder, Invention Factory

Steve Ruszina

Check out the course structure!

  1. 01
  2. 02

    • Value Proposition Overview

    • Worksheet - Create your value proposition

    • Worksheet - Create your ideal customer profile

    • Value propositions reviewed - Part 1

    • Value propositions reviewed - Part 2

    • Value propositions reviewed - Part 3
  3. 03

    • Product Offering Overview

    • Worksheet - Create your product offering

    • Template - Product Offering Structure
  4. 04

    • Messaging Framework Overview

    • Worksheet - Create your messaging framework

    • Messaging Tools Overview

    • Tool Blueprint - Email

    • Tool Blueprint - One Pager

    • Tool Blueprint - Website

    • Tool Blueprint - Pitch Deck

Click here and start engaging with your ideal customers!

Sick of struggling with sales?

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FAQ

  • What content does each 'Fix Your Focus' module include?

    Each module includes a 15-25-minute video that explains the key principles you must follow. Each module also includes two or more worksheets that helps you apply the principles immediately to your business.

  • What happens during my three mentoring sessions?

    'Fix Your Focus' includes 2 hours of mentoring with Zoltan Vardy. You schedule a 30-minute session after completing Module 1: Value Proposition, another 30-minute session after completing Module 2: Product Offering, and a 1-hour mentoring session after completing Module 3: Messaging & Tools.

  • How do I schedule my mentoring sessions?

    You'll find Calendly links in the notes section of each module that you can use to book a time that fits your schedule.

  • Can I book extra mentoring sessions if needed?

    Yes - you can book additional mentoring sessions for 195 EUR (30 mins) or 295 EUR (60 mins) if you need them. When you request these sessions, you will be provided with a Calendly link that you can use to book your mentoring session and pay using a credit card.

  • How long will I have access to the course?

    Once payment is received, you will have lifetime access to all videos and worksheets no matter which option you choose. You will also have automatic access to any additional resources – for example, new videos, worksheets or tools – that are added to the course over time.